Case · Banco Santander and Spotify
The livestream the audience chose
Creative design for the launch of Banco Santander's «1,2,3» package, with Spotify Spain.
The work that explains it best is Banco Santander with Spotify Spain: for the launch of their «1,2,3» package we staged a live set streamed on Spotify where users requested any song and heard it played right then. The mechanic was the campaign.
NOW PLAYINGLIVE
Whatever song you ask for
Played live · Spotify Spain
THE MECHANIC
- 01Someone requests a songAnyone, from Spotify.
- 02The band plays it liveRight then, no waiting.
- 03It plays on SpotifyStreamed on the platform, in real time.